QED Named 2007 “Company of the Year” by Association of Educational Publishers

Who We Are
Quality Education Data (QED) is a marketing services firm focused solely on the education market. A wholly owned subsidiary of Scholastic Inc., the global children’s publisher, QED provides clients with marketing planning, execution and analysis.

Our highly experienced strategists and marketing experts, along with QED’s vast data resources, give us the unique ability to create and execute highly effective marketing programs that build brand awareness, strengthen customer relationships and increase profits. With over 20 years experience, we know the education industry. We understand your customers, know what motivates them, and deliver marketing campaigns and solutions that get results.

Our Foundation
The foundation of all of our products and services is QED’s National Education Database™. This information rich database provides clients with highly targeted mailing and e-mail lists and demographic information. Updated 365 days a year, QED’s National Education Database™ covers U.S. and Canadian educational institutions and includes childcare centers, elementary schools, middle/junior high schools, senior high schools, colleges, libraries, school personnel and district personnel.

What We Offer
From planning to execution to analysis, QED provides a full suite of marketing services to meet your marketing objectives.

Mailing & E-mail Lists
Only QED has the tools, resources and expertise to deliver the data and information you need to generate a top response with every campaign.With the power of the QED/Scholastic connection, and the best consultative services in the industry, we’ll help you put a winning list with a winning marketing plan. Learn more.

Internet Marketing
In addition to our e-mail lists, QED offers a variety of services to help optimize your web site to maximize your results. Learn more.

Market Knowledge
QED’s team of education industry experts help you make the right decisions in an ever changing market. QED’s conferences, roundtables, research reports, and newsletters keep you informed about the latest trends and factors affecting the market. Learn more.

Data Analytics
Your customer database is your single most valuable asset. Hidden within it are the keys to generating higher response rates, identifying new market segments, and increasing sales. QED’s Analytics experts can help you mine this information-rich resource and put it to work. Learn more.

Market Research
Research uncovers the thoughts, perceptions, wants and needs of your market. The data gathered from quantitative, qualitative and secondary research provides valuable insight to formulate marketing, product development and business strategies that get results. Learn more.

Creative
Data and strategy take shape with QED Creative Services. From concept to completion, QED puts your plan into action with the development of lead generating direct mail, e-mail, brochures, collateral, and web sites. Learn more.

Online & Print Advertising
Scholastic’s widely respected publications and web sites get your message in front of decision-making educators. Learn more.

Quality Education Data (QED) is a wholly owned subsidiary of Scholastic Inc., the global children’s publishing and media company. Since 1981, QED has been an industry leader in providing marketing, consulting, and list services to the education marketplace.