Direct mail is a proven, accepted and important marketing discipline that when strategically implemented generates favorable results. Direct mail has a high degree of success when you have any one of these needs:

• Acquire new customers -> Moving suspects to prospects to buyers
• Retain the customers you already have -> Keeping customers renewing, re-buying or refilling an order
• Up-sell or cross-sell your existing customers -> Moving your customers to new or higher levels of products or services
• Keep your existing customers coming back for more -> On-going communications that let them know you appreciate their business to create loyal customers and strong advocates

QED’s Direct Mail Consulting provides support to ensure your campaigns achieve the results you’re looking for. Whether you want an objective evaluation of your campaign to ensure you are on track to achieve your goals or have a need for a comprehensive Direct Mail Plan, QED Creative Services can help make sure you’re on the right track to achieve positive results.

For a complete description of our Direct Mail Consulting services download the brochure.

Direct Mail Campaign Evaluation

If you already have a direct mail marketing plan or are repeating a previous direct mail campaign, we can evaluate your target markets, strategies and tactics, and provide an analysis with recommendations to help ensure you will achieve your desired outcome.

We will provide critical analysis & strategy recommendations covering your:

• Objectives
• Timeframe & Schedule
• Target Market
• Strategies & Tactics
• Expected Return on Investment
• Budget Estimates
• Offer & Call to Action
• Creative Design
• Testing Considerations
• Tracking & Response Analysis

Comprehensive Direct Mail Campaign Plan
QED will create a custom direct mail campaign plan designed to accomplish your desired result.

Each component of the plan will be optimized from segmenting and targeting your market to ensuring that the design, message, offer, call to action, and follow up are all working together effectively to create as perfect a campaign as possible to achieve the return you are looking for.

We will help you answer the following questions:

• How wide and deep do I need to go to reach my target market?
• What type of image should I portray to create an affinity with this audience?
• Do I need long copy to persuade or short to the point messages?
• Do I need to use multiple mailings and, if so, how many and over what timeframe?
• How do I budget correctly, so I don’t spend too much or too little?
• How should I differentiate my product from our competitors?
• What type of offers will get the best response?
• Do I need to offer a guarantee to increase my response rate?
• Should I be testing different approaches? Can I afford to?
• How do I estimate a realistic return on investment for my campaign?

We will provide a detailed direct mail campaign plan that includes:

• Objectives
• Timeframe & Schedule
• Target Market
• Strategies & Tactics
• Expected Return on Investment
• Budget Estimates
• Offer & Call to Action
• Creative Design
• Testing Considerations
• Tracking & Response Analysis

For a complete description of our Direct Mail Consulting services download the brochure.

Call 866.880.0817 or e-mail info@QEDdata.com to learn more!