Your web site is a vital sales and marketing tool for your education business. It provides a first impression to prospective customers and can either encourage or discourage sales. In today’s market it’s more important than ever that your web site communicate effectively with customers and ultimately drive them to purchase.

QED’s web site evaluation services are designed to improve your web site’s overall effectiveness, conversion rates and promotional value.We offer three services, each developed to address specific business problems and give you a competitive advantage.

Analysis of Search Engine Positioning
Keyword Development for Search Engine Optimization
Evaluation for Improved Web site Performance & Usability

For more details about all of our Web Site Evaluation services click here.

Analysis of Search Engine Positioning
As a starting point for web site analysis and enhancement, it’s important to know the depth of your web site’s visibility within search engines, as well as how your web site ranks against your competitors.

Your customized report includes:

• Search engine saturation and ranking analysis
• Link popularity and identification of pages linking to your site
• Positioning within all major search engines against select keywords
• Your ranking against key competitors for specific industry search terms
• Your sites individual page rankings by search engine and keywords for your industry
• A table showing the number of competitive pages for each of the keywords

Keyword Development for Search Engine Optimization
One of the most critical keys to search engine optimization involves the science of keyword identification. Identifying and integrating keywords correctly into your web site can make the difference between success and failure.

Your customized report includes:

• Identification of best practices for keyword use
• High value and long-tail keyword matrix reports
• Landing page identification and Meta keyword recommendations
• Landing page headers and content keywords recommendations
• Competitive site rankings based on recommended keywords
• Baseline search engine positioning report for key landing pages

Evaluation for Improved Web site Performance & Usability
This service is designed to improve the effectiveness of your existing web site. Study results will help to identify where and why your web site may be inhibiting you from achieving your web goals and what actions you should take to improve your web site performance. Our analysis will help you to enhance your brand awareness, improve the user experience and create more conversions.

BASIC LEVEL
Your Evaluation for Improved Web site Performance Report covers recommendations for 7 key areas of effective web design and usability:

1) Navigation and ease-of-use via the user experience
2) Design consistency and appropriateness for your target markets, including trust building and credibility
3) Visual design elements and technologies that will increase your site’s effectiveness
4) Landing page optimization for improved search engine ranking (up to five pgs)
5) Conversion process via calls to action (lead generation, sales, surveys, etc.)
6) How to track key performance indicators for evaluating site performance
7) How you compare against your top three competitors and why

The report will include recommendations for overall site design, navigation, usability, core landing pages, purchase or lead generation processes and other conversion features. Each problem is given a recommended solution and ranked according to importance as measured against your site goals.

GOLD LEVEL
Our Gold level services provides an even deeper analysis of your web site by identifying the optimal keywords needed attract more prospects to your web site within popular search engines. We will also provide an evaluation of your current positioning within search engines using popular keywords, how your competitors rank against those same keywords and your link popularity across the Internet, including their sources.

In addition to the deliverables provided in the Basic level service, we will put together Your Evaluation for Improved Web site Performance & Usability - Extensive covers recommendations for 10 key areas of effective web design and usability:

1) Navigation and ease-of-use via the user experience
2) Design consistency and appropriateness for your target markets, including trust building and credibility
3) Visual design elements and technologies that will increase your site’s effectiveness
4) Landing page optimization for improved search engine ranking
5) Conversion process via calls to action (lead generation, sales, surveys, etc.)
6) How to track key performance indicators for evaluating site performance
7) How you compare against your top three competitors and why
8) Identification of high value keywords for integration into site content and meta tags
9) Meta tag modifications for search engine optimization for up to 6 landing pages
10) A complete search engine positioning and ranking analysis

This report will include recommendations for overall site design, navigation, usability, core landing pages, purchase or lead generation processes and other conversion features. Each problem is given a recommended solution and ranked according to importance as measured against your site goals.

Call 866.880.0817 or e-mail info@QEDdata.com to learn more or download a brochure!