QED offers a variety of ways to communicate with educators. Our comprehensive mailing lists are updated and verified throughout the year while our e-mail addresses are selectable by home and school demographics. All of our direct marketing tools work together to help you coordinate your marketing efforts and achieve maximum ROI.

In 2006 QED launched our revolutionary data collection methodology - 360° Data Collection. With this process we're updating the National Education Database™ 365 days a year so that you always have the freshest, most comprehensive school data available.

QED’s Direct Marketing Study: A Snapshot of the Educational Marketplace
Direct marketing is one of the most widely used vehicles in reaching educators. QED’s latest look at the B2E industry is focused on the importance of direct marketing from a practitioner’s point-of-view. In this report you will find information on:

• Frequency of use,
• Level of integration,
• Effectiveness of direct marketing to educators,
• Benefits of direct mail and e-mail,
• Benchmarks for Response Rates
• And more!

Download your free copy of QED’s Direct Marketing Study: A Snapshot of the Educational Marketplace today.

Direct Mail Consulting
Direct mail is a proven, accepted and important marketing discipline that when strategically implemented generates favorable results. Direct mail has a high degree of success when you have any one of these needs:

• Acquire new customers -> Moving suspects to prospects to buyers
• Retain the customers you already have -> Keeping customers renewing, re-buying or refilling an order
• Up-sell or cross-sell your existing customers -> Moving your customers to new or higher levels of products or services
• Keep your existing customers coming back for more -> On-going communications that let them know you appreciate their business to create loyal customers and strong advocates

QED’s Direct Mail Consulting provides support to ensure your campaigns achieve the results you’re looking for. Whether you want an objective evaluation of your campaign to ensure you are on track to achieve your goals or have a need for a comprehensive Direct Mail Plan, QED Creative Services can help make sure you’re on the right track to achieve positive results.

For a complete description of our Direct Mail Consulting services download the brochure.

May 2007 Postal Rate Increases Whitepaper
View and download a copy of the Quality Education Data, B2Enews whitepaper on the 2007 postal rate increases. Learn how these changes will affect your education direct marketing efforts and how to develop more cost effective campaigns to reach educators.