Data and analysis of how educators view and respond to promotional e-mails

Four years after the passage of CAN-SPAM legislation e-mail marketing has grown in prominence and effectiveness as a marketing channel. In the education market e-mail sees even higher response rates than the consumer market. Educators are eager to learn about new products, solutions and tools to help them succeed in their increasingly challenging jobs as teachers and administrators.

As e-mail has evolved as a marketing tool so too has what appeals to educators and garners response in this channel. QED’s newest Market Trends Report – Education E-mail Marketing Attitudes & Behaviors, 2007-2008 – takes a look at the receptivity of educators to e-mail; when, where and how they check their e-mail; what causes them to open promotional e-mails; how frequently an e-mail prompts a purchase; and much more!

Conducted using participants of QED’s new Online Educator Panel, the data contained in Education E-mail Marketing will help you develop more effective e-mail marketing strategies. Included along with the statistical data is QED’s exclusive E-mail Marketing Tips that outline best practices for writing, designing and programming HTML e-mails. Learn how to avoid getting your e-mails caught by SPAM filters and how to get educators to respond using this handy tip sheet.

Order your copy of this valuable report for just $995. You’ll receive a PDF copy of the report that you’re free to share with your team to help you develop and execute highly effective e-mail campaigns to educators.

Call 866-880-0817 to place your order!

Findings in the report include:

• 81% of respondents report checking their school e-mail at least 2-3 times a day.
• Administrators (86%) are significantly more likely to report checking their e-mail four or more times a day compared to Teachers (38%).
• High (44%) and Middle (44%) school teachers are significantly more likely to report checking their e-mail four or more times a day compared to Elementary school teachers.

• The key driver of whether or not an Administrator will open an e-mail is if it is from someone they know. Eighty-four percent (84%) of respondents cited this as being a somewhat or very important factor.
• Over one-third of Administrators cite the subject line mentioning the grades taught in their schools (37%) and the subject line referencing material aligned to state standards (38%) as being somewhat or very important.
• One-out-of-five Administrators (18%) rate the subject line of the e-mail referencing a promotional offer as being somewhat or very important in determining whether to open the email.

Download a PDF of the Table of Contents

Special offer! Order your copy of this valuable new report by September 7, 2007 for just $750 – a $995 value. You’ll receive a PDF copy of the report that you’re free to share with your team to help you develop and execute highly effective e-mail campaigns to educators.

Call 866.880.0817 to place your order!