Authoritative Information for Strategic Business Planning
For over 25 years we've mined educators for the information vital to planning the course of your business. From product usage and purchasing plans to trend analysis and interpretation, QED's annual research reports are on every savvy businessperson's must-read list.

State of Digital Content in America's Classrooms, 2007-2008

Technology has made sweeping changes in how teachers teach and students learn over the last 20 years. Curriculum resources in particular have evolved dramatically with more and more demand occurring for digital resources.

Find out exactly how technology is affecting classroom instruction in QED's newest report, The State of Digital Content in America's Schools, 2007-2008.

Purchasing Authority: A Companion to Teacher Buyer Behavior
A 2008-2009 School Market Trend Report

Wouldn't you like to know when teachers are making purchasing decisions and exactly where they're looking to find information on resources? This is critical information to education marketers. Now it's available in QED's newest School Market Trends report, Purchasing Authority: A Companion to Teacher Buying Behavior, 2008-2009.

QED's Social Networking Study: A Snapshot of the Educational Marketplace<--FREE PDF

As part of QED's 360° Education Marketing Solution, QED wanted to explore how the education marketplace currently use social networking tools and their plans for the future. Respondents provided valuable insight about social networking in the education marketplace and helped to
provide a benchmark regarding current and planned usage of social networking tools.

Download your free copy of QED's Social Networking Study: A Snapshot of the Educational Marketplace today!

QED's Direct Marketing Study: A Snapshot of the Educational Marketplace<--FREE PDF

Direct marketing is one of the most widely used vehicles in reaching educators. QED's latest look at the B2E industry is focused on the importance of direct marketing from a practitioner's point-of-view. In this report you will find information on:

• Frequency of use,
• Level of integration,
• Effectiveness of direct marketing to educators,
• Benefits of direct mail and e-mail,
• Benchmarks for Response Rates
• And more!

Download your free copy of QED's Direct Marketing Study: A Snapshot of the Educational Marketplace today!

2007-2008 School Market Trend Report: Education E-mail Marketing Attitudes & Behaviors

QED's newest Market Trends Report takes a look at the receptivity of educators to e-mail; when, where and how they check their e-mail; what causes them to open promotional e-mails; how frequently an e-mail prompts a purchase; and much more!

Integrated Marketing in the Educational Marketplace <--FREE PDF

This report explores how the education marketplace integrates their marketing communications, the drivers, barriers and keys to integrating marketing plans, and how promotional budgets are allocated. Respondents provided valuable insight for marketing in the education marketplace and helped to provide a benchmark of integrated marketing solutions. Download your copy today!

2006-2007 Teacher Buying Behavior Report

QED's newest Market Trends Report - Teacher Buying Behavior, 2006-2007 - takes a look at what types of materials and products educators are purchasing and with what funds. Additionally, the report examines the purchase process - how do educators identify products they want to purchase? What is the decision making process? Who are influencers in the decision making processing? How often do educators purchase online versus from catalogs and teacher supply stores?
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