2006-2007 Teacher Buying Behavior Report |
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How and what teachers purchase for classroom use is changing. QED’s newest Market Trends Report – Teacher Buying Behavior, 2006-2007 – takes a look at what types of materials and products educators are purchasing and with what funds. Additionally, the report examines the purchase process – how do educators identify products they want to purchase? What is the decision making process? Who are influencers in the decision making processing? How often do educators purchase online versus from catalogs and teacher supply stores?
Conducted using participants of QED’s new Online Educator Panel, the data contained in Teacher Buying Behavior will help you make informed decisions about your product marketing, placement and potential.
Order your copy of this valuable new report today for just $750. You’ll receive a PDF copy of the report that you’re free to share with your team as you make informed, strategic decisions about your products.
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Take a look at QED's new report: Purchasing Authority: A Companion to Teacher Buyer Behavior |
Findings in the report include:
- On average, teachers report spending a total of $475 of their own money on classroom materials and supplies.
- 44% of respondents spend over $500 on their classrooms, with 20% spending over $1,000.
- 38% of teachers report needing materials that support differentiated instruction
- Respondents in the South and West are significantly more likely to report needing English Language Learning Materials compared to respondents in the Northeast.
Other topics include:
- Out-of-pocket discretionary spending
- Type of funds used to purchase materials
- Sources of information for supplemental materials, school supplies and professional development
- Placing orders for supplemental materials, school supplies and professional development
- Teacher and principal involvement in the purchasing process
Download a PDF of the Table of Contents
Order your copy of this valuable new report today for just $750. You’ll receive a PDF copy of the report that you’re free to share with your team as you make informed, strategic decisions about your products.
Call to place your order!
Download an overview of the March 16, 2007 Heller Reports Virtual Roundtable (pdf).
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