E-Mail Marketing to Educators: What's Working
October 12, 2007

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To order contact Genine Tyson at 303.209.9391

Are teachers opening your e-mails? Have you ever wondered how to differentiate between sending spam and sending bacon? What are the clear-cut strategies for measuring your response rates?

Three dynamic speakers from the October Heller Reports Virtual Roundtable answer these questions, and discuss:

• Teacher and administrator self-reported e-mail usage, e-mail offers of highest interest to them and more from QED's recently released School Market Trends Report, Education E-Mail Marketing Attitudes & Behavior, 2007-2008
• Best practices and strategies gleaned from the report
• How a company incorporates e-mail into everything else they do with customers
• How we are transitioning from a broadcast economy to a conversation economy and how marketers might best work in this new world
• Marketers' thinking from other markets
• Tips for conducting local or regional micro-campaigns
• A range of little things that can cause an e-mail campaign to go off the rails

This roundtable features speakers Terri Alcazar, Director of Marketing, Gale; Christine Papaianopol, Marketing Information Specialist, Quality Education Data, a Scholastic company; and Lee Wilson, Principal, Headway Strategies.

An audio CD and the program materials for this Roundtable are just $189!