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Your customer database contains invaluable information that can help you formulate targeted, high performing sales and marketing plans. QED's analytic services help you identify and use this information to optimize your performance. From customer and mail plan analysis to analyzing your sales channels and territory alignment, QED's analytics team delivers essential data for the very best strategic planning.
Profile Analysis
Use a profile analysis to identify key demographic and geographic characteristics of your customer base and which segments perform best. With this information you can develop sales and marketing strategies customized to these high performing segments.
Regression Modeling
A regression model creates a ranking of your prospect universe based on your customer files. Segments that perform well in your customer file are matched to prospects in QED's database and ranked based on performance potential. Using this prospect ranking, you can develop targeted sales and marketing strategies for the best possible response.
Response Profiling
QED can help you determine the success of your mail campaigns and make recommendations for improving response in future campaigns. In a response profile, QED compares your response files to your mail file to determine a response rate. QED experts then analyze responders to hone in on key characteristics among them. You can refine future mailing lists based on these findings and tailor mailing to the key characteristics of likely respondents.
Data Enhancement
Enhance your customer files with rich demographic information from QED's database. Enrollment, purchasing and plans to purchase data, ethnicity, AYP data, and much more can be appended to your customer database to enrich your internal data mining and ultimately be used to develop smarter sales and marketing campaigns.
For more information call or e-mail info@QEDdata.com
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