"Binney & Smith’s catalog vendors are very important to our success in the education market. Through a series of in-depth interviews QED was able to provide us with exceptional information on how our catalog vendors really perceive their relationship with us and their thoughts on the catalog business. We’ve made several strategic changes in our catalog based on this information."

-Christopher Joyce, Senior Manager, Market Research, Binney & Smith

Qualitative research gives you insight on the thoughts, feelings and motivations of your customers and prospects. Qualitative research uses smaller sample sizes and more personal interaction to explore new hypotheses and ideas.

From determining product perception and buying preferences to getting reactions to new marketing campaigns, QED’s research team will work with you to select the best qualitative approach – including traditional or online focus groups, mini-groups or in-depth interviews – conduct the research, and then interpret the findings.

Clients turn to QED to:

• Identify educational industry trends
• Develop strategic positions
• Understand market drivers
• Pinpoint target markets
• Determine unmet needs
• Craft effective marketing messages

Download a copy of our capabilities brochure.

For more information call 866.880.0817 or e-mail info@QEDdata.com